Unlike the other songs that Omer Bhatti has released since 2011, "Automatic" is the work that most represents himself. Whether or not a radio hit, it's truly himself. "It's the song that is most me. It's not a typical radio/single type song, but it's ME", he said.
In fact, Automatic was not planned to be his next single. O-Bee was working on another song, but had this beat for almost a year. Then later he worked on it with Jae Rashidi - the one who sings the song's bridge. His first plan was to release the song for free download, but with big ideas coming for a video production, he changed his mind.
With such a representative song, the video couldn't be different. This is his first video 'like' a short film, and to make it something bigger, O-Bee had the help of three special people: Christopher Perez (director), Mario Poljac (director of photography) and Michael 'Prince' Jackson (producer), who created in less than a week the magical result we can see now. The concept of the music video is very clear, but at the same time mysterious: Two sisters are kidnapped by bad guys, then O-Bee's squad, fully efficient, come to save them. The story doesn't stop there, because we may still have the continuation of the story. What a mystery...
The video was shoot in April this year and was very hectic. The team chose the locations based on the mood they wanted in the video, but most certainly was they wanted the 'desert thing', and it is from there that came O-Bee's favorite scenes. A curiosity: Initially, O-Bee would dance on top of a silver bullet bus, but the camera crew got nervous for him.
WATCH NOW AUTOMATIC MUSIC VIDEO:
STREAM "AUTOMATIC" ON
Apple / iTunes: https://itunes.apple.com/ie/album/aut...
Watch below some exclusive unseen footage. More stuff to come soon!
Thank you Omer for this stuff and info.
Congrats to the whole squad for this masterpice!